Have you achieved great success climbing the corporate ladder, yet you are questioning,"Is this even the ladder I am called to climb?"

Uncover & package your natural superpowers into a successful, purpose-aligned career that is meaningful, impactful and fulfilling without losing your financial stability.

SHIFT is a transformative, career coaching program for high-achieving, yet unfulfilled, corporate women leaders who are ready to leverage their existing background to shift into new careers that align with their values, true strengths & passions – w/o sacrificing their financial security.


You are a high achieving woman who seems to have done everything right. You are currently working in a career with increasing pressure, more responsibilities and little fulfillment. You have checked all the boxes. You got the degrees, mastered corporate politics, obtained promotions, built great relationships and have contributed impact and growth to the bottom line of Fortune 500 companies.


You started your career because someone said you would be good at what you do. And you are damn good at it! You have built an amazing expertise but you are not leveraging your God-given gifts. Your work no longer feels in alignment with who you are and the impact you are called to make in the world or the lives of others. You have been chasing the American Dream at the expense of sacrificing YOUR dream!

70% of professionals are unfulfilled in their careers*

As hard as it is to admit, you are one of them. By society’s standards you have it all together. But if I were to sit down with you, I would discover that you are a bit miserable in the area of your career. The money is great and so is your influence, but you are fully out of alignment with your core gifts. You have reached the point where peak performance in your role just gets tougher and tougher. But you often wonder if you can make significant money doing what you have been created to do.


You are stuck, stagnant and just don’t know where to start.

You’ve searched for fulfillment in other career options or entrepreneurial ventures but that just has not worked. You keep running in circles for two reasons – you lack clarity on your gifts & how to leverage them for profit and you fear walking away from the successful career you have invested so much time & money into building. Not to mention, leaving that six-figure salary behind ain’t really your cup of tea!

Your success is no longer satisfying. You have been shrinking, settling and pouring all of your time and efforts into a career that isn’t pouring back into you. The impact you know you are meant to have just isn’t possible on your current path. You know you need to make a change but you are unsure of the opportunities that lie ahead.

You want a career that makes a difference & provides much more than just financial security. You want nothing more than to transition into work that is impactful and aligned with your core gifts, skills and strengths.

But fear, a desire for clarity and lack of an effective transition strategy keeps you stuck building a career that just doesn’t energize you anymore.

NOW is the time for you to get on a career path aligned with your natural gifts and make the money you dream of while doing what you love. SHIFT will help you get there! 




You are a top performer  in your current career. Mondays are tough because you are not aligned with what you truly desire to do. You want to leverage your gifts to make more money and have different impact. 


You feel stuck & stagnant because you are unsure how to align your gifts & strengths for to achieve impact & success in a new career.


You question your ability to successfully pivot into a new career leveraging your natural gifts, skills, talents and experience.


Your current job security & fear of the unknown keeps you settling for safe. The fulfillment & impact you desire will never be obtained in this zone. You want to transition but you lack a strategic plan for success.

“Your job is not just to do what your parents say, what your teachers say, what society says, but to figure out what your heart is calling and be led by that.” – Oprah Winfrey


SHIFT: The Career Transition Accelerator

SHIFT is a 12 week hybrid coaching program that guides you through a proven self-discovery process to get unstuck, discover your core gifts,  identify, design and transition into your dream career. A career that is aligned with who you truly are and what you were made to do. You will achieve all of this  and increase your salary in the process! 

If there’s one thing I’ve learned from my personal journey of deep self discovery and over 15 years of experience in Marketing & Branding is that there is no cookie cutter approach to gaining clarity, branding your brilliance and successfully launching into a new career that allows your inner joy and purpose to thrive, while making money doing what you love!  You need the right mindset, a defined strategy and a customized approach that works for you. Let’s get to work! 

Your 12 Week Coaching Experience Includes the following:

PLUS Certified Coaching Strategies, exercises & materials. In each module, you will receive coaching frameworks, templates, downloads and workbooks that will help you to navigate through the process of identifying the ideal career for you and finally making the transition you desire.


Over your 12 weeks in the SHIFT Career Transformation Coaching Program, we will focus on the following objectives:

Phase 1: (Re)Discover Your Gifts + ELI Debrief

You will gain clarity around the core gifts you should leverage to build a career that is fulfilling, impactful and builds the legacy that you desire to have. We will dive deep into who you are, what motivates you and the impact you desire to have in the lives of others. Lastly, the ELI Assessment debrief will show you where you are along the 7 mindsets of Career Transition and how you are showing up in life and in your career. 

Phase 2: Renovate Your Mind

Together, we will identify, shed and shift the limiting beliefs that are blocking you from the fulfilling career and life you desire. We will uncover and unpack past career traumas and define your beliefs around the role of your career and money. We will spend all the time needed here because it is your beliefs that are the biggest roadblocks to your success. 

Phase 3: Define Your Values

This is the crucial part of the coaching program. Through my proprietary self-discovery process, we will dive into your values, career needs and create a vision for the life and career you want. Then we will pull out your “must haves” and align them to not just your next role, but your future career path even as seasons change in your life.

Phase 4: Realign Your Life & Career

This is where we will pull the previous modules together to identify where you are in and out of alignment in your life and career. We will gain clarity on your future career journey and what you would like to achieve over the next 3-5 years. You all also develop your Life & Career Legacy Statement which will be the guiding force for you to assess future career opportunities.

Phase 5: Uncover Your Ideal Career

This is the module where we will identify the Ideal Role or Career Path for you. We will align your gifts, passions and experience with ideal career areas that you find satisfying. This will include honing in on what industries, companies and missions align with your values & even identify what kinds of careers (corporate or entrepreneurial) would not be a good fit.

Phase 6: Package Your Experience

You will move through a coaching process that helps you strategically & confidently package all of your natural gifts, skills and expertise to clearly articulate the value you bring to an organization (or the people you choose to serve) so that you can transition into your new path and negotiate (or generate) a higher salary.

Phase 7: (Re)Develop Your Career Brand

We will align your gifts, passions and experience with ideal career areas you find satisfying. This will include honing in on what industries, companies and missions align with your values & even identify what kinds of careers (corporate or entrepreneurial) would not be a good fit. You will be positioned at the top choice among your “competition.”

Phase 6: (Re)Develop Your Career Brand

You will walk away with a personalized strategy plan to transition from a career you didn’t choose to one that aligns with what you desire to do and the impact you want to have.   

Program Bonuses + Add Ons

Opportunity Attraction – You will learn my secrets of leveraging the power of LinkedIn to build relationships and make connections that could help you land your next opportunity and expand your network for success. 

Leadership + Business Excellence – You will learn the competencies that define an excellent leader and develop a plan for you to lead with excellence in the first 90 days of your new role. 

Qualification of each SHIFT Client

There is a qualification process for each leader interested in the program. I will be personally delivering the coaching experience and I can only work with a select group of leaders who want to achieve the objectives above. I need to make sure you are ready for a career transition now and (because of my guarantee below), you’ll implement what you commit to when you agree to be a part of the program. 

Because of this, it’s imperative that every leader who aspires to make a career transition is truly ready for this level of growth and has the diligence and motivation to make the most of their time in this program to get you where you desire to be. 

This IS For:

  •  Professionals who have invested significant time and money in their current profession & have achieved incredible success, but now find themselves unfulfilled and out of alignment.
  •  Professionals who desire to make a career transition into a new industry or field in the next 6 months. 
  • Corporate Professionals who are ready to go through a process of inner  self (re)discovery to uncover their gifts, passion, strengths and values so they can align all of those aspects with their careers. 
  • Corporate Professionals who lack clarity & career to build a fulfilling & impactful career. 
  • Corporate Professionals who feel stuck & stagnant but are unsure of the ideal career path for them and how to make the transition without losing the their financial security
  • Corporate Professionals who are ready to make the Big Leap to finally achieve their own definition of success and do away with the external factors that negatively impact the happiness they desire to have in their life and career. 
  • Corporate Professionals who are ready to do away with the external factors that negatively impact the happiness they desire to have in their careers. 


  • People who value the opinions of others over their own fulfillment and dreams. 
  • People who  who are satisfied with mediocrity or being out of alignment for the rest of their lives. 
  • People who wish to continue playing small & have a fear of communicating their strengths to others to fulfill their greatest career dreams and the level of impact they desire. 
  • People who are unwilling to be coached and are not ready to do the internal work to uncover their core nature – natural gifts, skills, talents and strengths. 
  • People who are not open to new ideas and strategies or lack ambition to make the necessary changes to achieve fulfillment and have impact.
  • People who are procrastinators and have a track record of not following through.
  • People who are not willing to make an investment in their future fulfillment & impact.


I am 100% committed to helping you achieve your Career Transition. That said, you might still have hesitations about whether what you’re reading on this page is truly possible for you and if SHIFT Career Coaching Program is the best choice to get you there. 

Here’s the deal: SHIFT is an elite option and the investment reflects that. That might make you question if it’s really “worth it,” and I get that. So in case you are still hesitating to apply, here’s a guarantee that you can bank on: I am willing to promise you that if you fully participate in all of the 1:1 coaching calls, implement all of the work, and do not see any personal transformation at the end of the SHIFT program, then I will work with you for fan addition 30 days! If you’re truly ready for a career transition and willing to do the work to get there with the guidance and support of SHIFT,  there is absolutely no reason NOT to apply today.


But what you’ve been doing hasn’t been working and it’s time for that to stop, once and for all.

You’re here reading this page because you’re a educated, High Achieving professional leader who’s so done with…

  • Burnout, frustration and lack of fulfillment in your career. 
  • Building a career that no longer suits you and is out of alignment with that you were made to do. 
  • Daydreaming during your work day about the career you truly want and ideating on exit strategies to get there.
  • Being unclear about your ideal career and how to transition into it and make more money in the process! 
  • Believing that a job is just a means to an end and you aren’t supposed to enjoy what you do. 
  • Fear of the unknown and believing that you have to walk away from your six-figure salary to do something you love.

You’re tired of wasting time, money, and energy on methods that give you ZERO results.

You’re ready for REAL answers. REAL support. REAL community. 

Which is why you’re the perfect candidate for SHIFT!

Imagine Having the Fulfilling & Impactful Career of Your Dreams

Imagine getting up every morning, ready & excited to attack the day. What would life be like if you had clarity on what you are called to do and how you will impact those you are called to serve.  I think I have an idea. You will feel passionate about what you do and  finally able to bring your authentic self to your work every day. You have the salary you desire because you can confidently articulate the value you bring and package all of your previous experience to catapult you onto your new career path. You have the freedom and flexibility you need to be the woman, wife and/or mother you are called to be. Life is much sweeter and less stressful because you are in a career that is not only aligned with your core nature but your values as well. Working around the clock even though you love the job is not your desire. And guess what? You’re not doing that anymore either!

But it won’t stop there. The life you have now will change for the better when you are in perfect alignment with your purpose in your career. You will feel confident, fulfilled and full of hope for the best future you can build. The life and legacy you desire is waiting for you. Partner with an expert coach to guide you towards that path and push you to take the leap you’ve been a little apprehensive to make. What will you really achieve in this program?

The Benefits

  • A renewed mindset with new beliefs that are in perfect alignment to achieve the success you deserve.
  • Clarity on the gifts you should leverage to reinvent the career and get in alignment with what you are purposed to do. 
  • Design a customized transition plan to leap into your new career & make more money

Master Your Mindset

Release & overcome limiting beliefs and mental blocks that keep you from achieving your biggest dreams.

uncover your gifts & strengths

Identify the gifts & expertise you should leverage to build a successful career aligned with your needs & values. 

Launch Your dream career & make more $$$

Design a strategic transition plan to leap into a new career in 6 months or less  so you can leap into a new role with an increased salary.

Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.” 

(Colossians 3:23-24)

Meet Your Coach

Tanika Fitzgerald, MBA, CPC, ELI-MP

Certified Career & Leadership Transformation Coach

Hey, I’m Tanika!

I’m a woman of faith, a wife, mom of two beautiful girls and a woman who knows the power of being aligned with God’s design for you in every area of your life. Helping women to uncover their core gifts and leverage them to build an incredible career (or business) is my jam! Seeing women come into complete alignment with what they were made to do in their career, make incredible impact and build a legacy they dream of gives me more satisfaction than words can say. 

Faith is my foundation and because of that, it was so important for me to tap into my God-given gifts to build the successful career God has planned for me. Like you, I know the struggle of feeling unfulfilled, yet confused about what to do to change it. I wanted to be in full alignment with what I am called to do. But my comfort with the familiar and my fear of change kept me stuck.

I went from forcing myself to love the world of Electrical Engineering to accepting my personal truth that this was not the life for me. I feared walking away from something I had invested so much time and money into but I knew that my satisfaction and impact was worth SO much more! I went through a process of personal discovery to uncover my core nature (the gifts, talents and skills I was born with) and used my professional expertise to successfully transition into a career (Consumer Insights) I loved and was naturally good at doing. From there, I know I wanted to help women find the path to fulfillment in this part of their lives.

As a certified Career & Leadership Transformation Coach, I blend my business  experience & coaching expertise to guide clients through a simple and impactful process, catapulting them into a career & life aligned with their values, strengths & passions. I then coach them to lead with excellence in their new roles – corporate or entrepreneurial.

If you’re ready to take a bold leap to experience the same results as I and many of my clients, I’d like to invite you to apply for SHIFT. We will get clear about your passions, struggles, goals and uncover the roadblocks to create a plan to transition into the career path you dream of.

Are You Ready to SHIFT into a Life & Career You Love?

My Superpower is pulling out the unique gifts in my clients and I can’t wait to do that for you. I know a little something about being GOOD at your profession but being unfulfilled doing it. I did it for a long time. But I finally mustered up the courage to pivot and start a business aligned with my purpose! I want to help you do the same thing.

The work you do matters and it should inform your sense of purpose and how you show up in the world. If you truly believe that your work should be aligned with your values and impact who you are called to serve, then you have come to the right place. If you are ready to launch into the fulfilling life and career you desire, please complete the application below. I will personally review your submission and reply within 48 hours with your next steps. If accepted, I will help bring clarity to overwhelm, relieve stress and frustration, and help you create a career that brings you purpose and joy.

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